Kambi: The making of 'See the unseen'
The making of ‘See the unseen’
THE BEHIND THE SCENES AND AN INTERESTING INSIGHT INTO THE MAKING OF ONE OF OUR MOST AMBITIOUS PROJECTS
Kambi is a B2B technology supplier to the sports betting industry. Their solution provides sports betting retailers with a sophisticated product that manages every aspect of their sports betting product from front end design, right through to data analysis, odds compiling and risk management. Past marketing campaigns had failed to articulate the proposition succinctly. We worked with the senior management team to get to the heart of the offering and created messaging that focused on the benefit of a partnership with Kambi, not just the platform’s technical capabilities. ‘The Intelligent Sportsbook’ was born, providing the brand with a real shift in communications messaging which helped their prospects immediately understand the benefit of working with Kambi.
As part of the brand development process, we created a high concept idea that articulated the offering that was launched at an international industry convention. The short film below runs through some of the behind the scenes leading up to the film’s first airing.