PeBe Sports Bra
BRAND REFRESH | BRAND IDENTITY
PeBe
A BRAND OVERHAUL FOR A REVOLUTIONARY SPORTS BRA BRAND
We have a history with bras. For many years we worked closely with Marks and Spencer’s lingerie department and more recently, with the Limitless sports bra designed and made for teenage girls. When the designer of the Limitless bra told us about her new venture PeBe (personal best), we were hooked. Bras that are beautifully designed and made to support active women of all shapes and sizes, PeBe was the complete deal – it just needed some love in the brand presentation.
Them Studio created an all new look and feel for the growing supplier that created a clearer and more appealing logo and visual identity whilst helping to clarify the root meaning of the bra’s name. We created a brand story and helped to articulate what the brand set out to achieve.
New identity around the notion of ‘personal best’.
Full brand articulation.
