SPIKE GLOBAL

BRAND CREATION | WEBSITE

Spike Global

BRAND CREATION, CONTENT AND WEBSITE

Spike Global are a relatively new app-based tech start up that operate in the property sector. Their product is a companion app for residents of large scale developments and whilst paid for by the developers, its primary use is to bring landlords and residents closer together. Concierge services, deliveries, even social events are co-ordinated through the app. The thinking is that happy communities are desirable and that means better profits.

We began with the process of creating a new brand representation. Workshops with the team and a resulting brand canvas soon had everyone articulating the brand in a different and more compelling way. A new visual identity with a strong sense of lifestyle and a celebration of diversity and individuality soon followed and had us ready for the next stage of the process – the website.

We began creating the website as we do with all sites – wire-framing and scoping. Every element of the site was defined and agreed and once approved, moved into the design phase. On this occasion, Spike wanted to complete the build themselves since they had the developer expertise in-house which meant our role was in the shaping and creation of the site itself. We’re used to working with multiple platforms and with clients particular needs and this was no exception. The resulting Spike site and brand is fresh clear and with with real purpose. On point as we might say.